Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge


Featured Member

Humdinger Ltd

Humdinger is a processor and packer of dried fruit, nuts and ambient dry grocery products. The team have worked with organic products for over 20 years and focus on food with attitude.

Join the OTB now and get involved with over 120 organic industry leaders...


Latest Article

OTB seeks new chair to strengthen mission

The Organic Trade Board has one single mission – to grow organic sales and is now in its seventh year.

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