Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has just re-launched and been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge


Featured Member

Organic Farm Foods

Established in the mid 1980's, they have been the major pioneer in delivering organic fruits to the UK market for over 25 years.Sourcing fruits from: New Zealand, Chile, Argentina, India, Mexico, Dominican Republic, USA, Italy, Spain, Austria, Greece, Turkey, Egypt, France, Israel, South Africa, Brazil and the UK. Their fruit range includes: Apples, pears, kiwi, grapes, oranges, lemons, soft citrus, grapefruit, limes, peaches, nectarines, plums and melons.

Join the OTB now and get involved with over 120 organic industry leaders...


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