Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge


Featured Member

Riverford Organic Vegetables

The Riverford box scheme began when Guy Watson started delivering vegetables locally to 30 friends in Devon. They now deliver around 40,000 boxes a week to homes around the UK from their regional farms. The different box options range from fruits, to vegetables, to meat, to a combination of those different organic selections.

Join the OTB now and get involved with over 120 organic industry leaders...


Latest Article

How the UK could be more like Denmark

Paul Moore, OTB Chair reflects on his recent visit to Denmark (our joint partner in our bid for EU marketing fund for Organic) . . .

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