Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge


Featured Member

Lye Cross Farm

Since 1952 the Alvis family have been making the finest Farmhouse Cheeses at Lye Cross Farm, situated at the foot of Somerset’s Mendip Hills a few miles from the village of Cheddar. More than 1,000 cows on the three Alvis family farms supply the rich milk to produce a quality range of traditional and organic Cheddars that make Lye Cross Farm Cheese so special. Whether farming organically or conventionally, there is a total and ongoing commitment to the care of the environment, the animals, employees and education for schoolchildren.

Join the OTB now and get involved with over 120 organic industry leaders...


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