Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has just re-launched and been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge

Featured Member

Pukka Herbs Ltd

Pukka Herbs is an organic herbal expert dedicated to helping people lead a healthy, balanced life by providing 100% organic healthcare solutions. Their award-winning herbal teas, remedies and food supplements have been formulated by their herbalist and Ayurvedic practitioner, Sebastian Pole, to keep you at optimum health whatever life throws at you.

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Latest Article

Organic IS "naturally different"

The Organic Trade Board welcomes the newly released study by scientists at Newcastle University which reveals that organic fruit, vegetables and cereals contain significantly higher concentrations of antioxidants and lower levels of pesticides. The peer-reviewed study is published in the British Journal of Nutrition and was over five years in the making

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