Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has just re-launched and been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge


Featured Member

RDA Organic

RDA Organic is the producer of award-winning organic juices, smoothies and functional drinks. The RDA in RDA Organic stands for recommended daily allowance. One bottle contains the juice of four or five portions of fruit and provides the body’s full recommended daily allowance of Vitamin C. And it’s all 100% organic too!

Join the OTB now and get involved with over 120 organic industry leaders...


Latest Article

Organic IS "naturally different"

The Organic Trade Board welcomes the newly released study by scientists at Newcastle University which reveals that organic fruit, vegetables and cereals contain significantly higher concentrations of antioxidants and lower levels of pesticides. The peer-reviewed study is published in the British Journal of Nutrition and was over five years in the making

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