Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

Join Us

Log In

Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge

Featured Member


Greenfibres is all about organic textiles. They offer clothing and bedding products that are an environmentally responsible alternative to conventional products. Materials such as organic cotton, organic linen, organic wool, chemical free silk, and hemp are used, and all items are made under fair and safe working conditions.

Join the OTB now and get involved with over 120 organic industry leaders...

Latest Article

OTB Regional Meetings

Read Article