Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

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Featured Member

Organic Research Centre

Developing more sustainable food and farming based on organic/agroecological principles

The Organic Research Centre (ORC) is the UK’s leading independent research centre for the development of organic/agroecological food production and land management solutions to key global issues including climate change, soil and biodiversity conservation, and food security. Established in 1980 by David Astor, the Progressive Farming Trust Ltd., ORC’s parent educational charity, has continued to pursue the visionary sustainability goals of its founders.

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Latest Article

Organic industry a winner: €10.4 million secured to promote the sector

The Organic Trade Board (OTB), in partnership with Organic Denmark have been successful in a joint funding application to the EU to promote the Organic food and drink sector. OTB will manage the fund on behalf of both countries, amounting to €10.4 million over three years.

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