Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

Join Us

Log In

Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge


Featured Member

Oliver's Wholefood Store Ltd

Our much-loved award-winning neighbourhood store sources the best organic produce from local organic farms and family companies. We also stock natural and organic bodycare products, and remedies with in-store expertise. Follow us on Facebook and Twitter and join our mailing list for offers, courses and special taster events.

Join the OTB now and get involved with over 120 organic industry leaders...


Latest Article

Organic Unboxed off the starting blocks

The Organic Unboxed campaign got off to a flying start during the second quarter of the year. #OrganicUnboxed films have proved extremely popular with the Madeleine Shaw film clocking up an impressive 1.2m views. Our Great British Chefs partnership and film and our digital partnership with Food Network Channel also went live in Quarter two.

Read Article