Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

Join Us

Log In

Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge


Featured Member

ABP Ellesmere

One of Europe’s leading privately owned beef processors, spanning across Ireland, the UK and Continental Europe. They are dedicated to adding real value for their customers which is both ultra-tender and consistent. Their team of experienced and reliable meat experts are passionate about building lasting partnerships in the European retail, manufacturing and food service sectors.

Join the OTB now and get involved with over 120 organic industry leaders...


Latest Article

Organic Trade Board appoints new chair

The OTB has appointed Adrian Blackshaw as Chair and David Diggens as Commercial Director.

Read Article