Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge


Featured Member

Produce World

Produce World grows, packs and markets a range of fresh vegetables to the multiple retailers. They have a number of subsidiaries in the group marketing both conventional and organic vegetables - Marshalls (Brassicas), Solanum (Potatoes), and Rustler(Alliums) with RB Organic fully dedicated to an organic range of root crops, mainly carrots and parsnips.

Join the OTB now and get involved with over 120 organic industry leaders...


Latest Article

Organic Unboxed

Organic Unboxed film reach of 2.2 million The Organic Trade Board's Organic Naturally Different consumer campaign for 2016 is Organic Unboxed.

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