The OTB is all about communication! Communicating to grow the organic market. Find out how our consumer campaign, Organic.Naturally Different, is communicating with consumers and driving sales. Over 90 organic businesses have funded the campaign, and its match funded by the EU.

The Organic Trade Board (OTB) is a not for profit organisation co-ordinated by business leaders from across the UK’s organic industry to develop, promote and support Organic Trade in the UK. Our vision is a network where businesses are openly able to trade, share information and utilise the resources available from other members of the organic community.

The UK organic industry has needs beyond those provided by certification. As a trade association and not a certification body, the OTB does not offer certification, but works with certification agencies. We are supported by the Soil Association and are committed to working with all UK organic certifiers to advance the reach and influence of the organic industry and build on its success.

One of our key objectives is to double the value of the market for organic products in the UK within the five years from 2008 to 2013 and provide a robust voice to make ourselves heard in a world where organic is still in the minority.

What do we do?

The OTB intends to act as a voice for its members with these audiences:

• Consumers – simple, accessible info and materials about the benefits of organic. We will work on increasing organic purchasing and ensure organic demand doesn’t ebb away as household incomes feel tighter.
• Press – a Rapid Response service to pressing news issues and media enquiries, always making a strong, straightforward case for organic. A bank of spokespeople from all sectors of the organic industry.
• Government – It will be our job to keep applying pressure to make sure the word ‘organic’ is properly regulated wherever it appears
• Certifiers – we will be working to build bridges and have everyone pull behind the same simple messages – the growth and integrity of certified organic food & beverages, textiles, health and beauty and cleaning products.

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