Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge


Featured Member

White's Speedicook Ltd

Nestled between the rolling hills of Tandragee, County Armagh in Ireland sits White’s oat mill. White’s has been milling oats for over 170 years and is Northern Ireland’s only oat mill and breakfast producer.


Despite making additions to our product range we have stayed true to our original values. We believe working closely with local farmers allows us to produce the finest quality oats and the best possible porridge products- products that are authentic, natural and promote well being.

Our customers seem to think so too. White’s oats are enjoyed by people and families on a global basis who want the best start to each and every day and understand the simple, natural and tasty benefits of eating White’s porridge oats.

White's is a wholly owned subsidiary of the Fane Valley Co-op Society. Click here to visit the website.

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OTB Regional Meetings

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