Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

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Featured Member

Ecotricity

When Ecotricity was introduced to the world , they became not just Britain’s but the world’s first Green Electricity company – and they kick-started the now global Green Electricity movement. Their mission was and remains to change the way electricity is made and used in Britain and to fight climate change through the way energy is produced.

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Latest Article

OTB Publishes First Attitude & Usage Survey on UK Organic Food & Drink Consumer

The OTB has published "A Fresh Look at the Organic Consumer", the first ever UK Organic Food and Drink Attitude and Usage survey. The research is the most comprehensive analysis of the UK organic consumer to date and provides evidence of an organic market that is already growing but with potential for significant growth in the future.

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