Our Mission

The Organic Trade Board (OTB) has one mission: to grow organic sales in the UK. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign. We also work with our members, the press, government and other bodies to help increase organic sales.

Join with us as together we are stronger. Benefits include a Welcome pack with consumer insights, discounts at exhibitions, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.

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Consumer Campaign

Organic. Naturally Different

Our award winning campaign has been running since 2010 and consists of advertising, digital and PR activity, all with one mission: to grow organic sales. Sales of organic have increased since the campaign began and it's also succeeded in changing consumer's attitudes to organic.

See Our Campaign / how to pledge


Featured Member

Kallo Foods Ltd

Kallo Foods Ltd is on a transformational journey to be a leading edge consumer led developer of organic and natural brands and products for the UK marketplace. With a clear vision, sharp focus, investment behind their brands and a plan of significant growth, at Kallo they are excited about the future.

Join the OTB now and get involved with over 120 organic industry leaders...


Latest Article

Organic Resurgence

The UK organic industry grew 2.8% in 2013 bringing total sales to £1.79 billion. This resurgence has been due to a number of factors.

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