Organic Trade Board
Organic Trade Board


Our vision: To make organic an everyday choice. Forever. 


The voice of the organic market since 2009

The Organic Trade Board started back in 2009 with a clear vision to make organic an everyday choice, forever, and a mission to grow the market for organic in the UK. We're a membership organisation, representing over 75% of the UK's organic market from brands, processors, co-ops and retailers. 

‘Organic Feed Your Happy’ is our current marketing campaign. We want to help everyone add happiness to the world and their lives by feeding their happy with organic. Food as it should be - good for you and your family, good for the animals and good for the planet. 


Join us

Our members include brands such as Abel & Cole or Yeo Valley, major retailers like Sainsbury's, Tesco, Waitrose, and independents including As Nature Intended, Planet Organic and Whole Foods Market. Join us and together we can grow the organic market. 



We have enjoyed many opportunities to promote our organic pulses and grains through our membership of the OTB, in particular generating fantastic media interest in our ground-breaking British-grown organic lentils. The OTB provides invaluable help with reaching influencers, networking and market insights.
— Nick Saltmarsh, Hodmedod's
Nick Saltmarsh
It’s a pleasure and valued resource to be working with the OTB… from how they unite brands and retailers across the organic market for the shared purpose of promoting why buy organic, to their high energy and anything is possible attitude to execute awareness and sales activation. It’s been brilliant to have their support, council and encouragement.
— Emma Healey, Abel & Cole
Emma Healey
The OTB are enthusiastic, committed and ambitious in delivering maximum impact and return for all of their campaigns and activities. The Feed Your Happy campaign demonstrates how a coordinated effort can go a really long way to raise awareness and drive conversion of organic in our stores.
— Melanie Cherchian, Sainsbury's