Making organic an everyday choice. Forever.
The Organic Trade Board (OTB) was set up in 2009 with the aim of increasing organic sales. We do this by communicating the benefits of organic directly with consumers via our organic promotion campaign, Organic. Feed Your Happy.
We also work with our members, the press, government and other bodies to increase organic sales. Just under 10 years since our establishment, in 2018 we published our Strategic Plan. It builds on our successful marketing campaigns and work with members, with a clear vision to Make Organic An Everyday Choice. Forever.
Join with us as a Trade Body that unifies the sector we can help you. Benefits include a Welcome pack with consumer insights, member briefings, a listing on our website, access to our campaign toolkit and our monthly newsletters full of industry news.
Through the work we work with key groups including:
Consumers: communicating the benefits of organic via long term integrated promotion campaigns
Members: sharing your news, advising & helping your business where it’s needed, working with you to grow the market
Trade: working with all retail channels to promote organic products
Government & other bodies: aligning policy, legislation & other bodies in support of organic