The Organic Trade Board (OTB) was set up in 2009 to represent the commercial interests of the organic sector and to increase sales of organic. We do this by communicating the benefits of organic via our consumer marketing campaign, Organic. Feed Your Happy.
We also work with our members, partner organisations, government and other bodies to further our vision outlined in our Strategic Plan. Published in 2018 the plan builds on our successful marketing campaigns and work with members, with a clear vision to Make Organic An Everyday Choice. Forever.
Join with us as a trade body that unifies the sector we can help you. Benefits include a Welcome pack, consumer insights, member briefings, a listing on our website, access to our campaign toolkits and our bi-monthly newsletters full of industry news.
We work with key groups including:
Consumers: communicating the benefits of organic via long term integrated marketing campaigns
Members: sharing your news, advising & helping your business where it’s needed, working with you to grow the market
Trade: working with all retail channels to promote organic products
Government & other bodies: aligning policy, legislation & other bodies in support of organic