Organic Trade Board
Organic Trade Board

Member resources

Organic. Feed Your Happy campaign – September review


Christmas is approaching fast and before we know it, we’ll be into the New Year of 2019 so we wanted to share with you an overview of our campaign performance during Organic September.

We had a 360° marketing campaign in action across all our channels and have delivered in line or above expectation in our plans to reach and engage effectively with our core audience over the month and for the full year campaign.

We do have further insight to gather from consumers and the trade and plan to share more on the full year campaign performance at our Members Briefing scheduled for 6 March, make sure you save the date!

Please let Aileen know if you have any questions, otherwise we’ll be back in touch soon with a summary of how we plan to deliver our 2019 activity. And in the meantime, please continue to support the campaign with #FeedYourHappy and tagging @organicuk in all your organic celebrations across the season!

Access the evaluation here.

Annie Seeley