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Organic Trade Board statement on ASA ruling

Wednesday 7 June, 2017
Adrian Blackshaw, Chairman of the Organic Trade Board (OTB):

The OTB is very disappointed with a recent ruling from the ASA that an advertising statement “Good for the land” could not be used on an advert for organic millk.

Despite the ruling, the OTB is confident in the many benefits that organic farming brings to its consumers, the environment and the long-term future of food, health and agriculture. These are underpinned by the basic principles of organic farming and supported by legislation.

The OTB would welcome the opportunity to discuss the decision with the ASA and to present the scientific evidence showing the environmental benefits of organic farming and other features that we need to communicate to an increasingly interested public.

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Foodspeed is a family-owned, independent company exclusively serving the Hotel, Restaurant, Bakery and Catering trade in London and the Home Counties. In 2012 Foodspeed was honoured to receive a Royal Warrant to Her Majesty the Queen as suppliers of fresh milk and dairy products. Today the company delivers fresh milk, dairy products, eggs and ingredients, including free range, organic and locally sourced varieties, to over 850 clients including the Royal Palaces and many of London’s leading chefs. Sustainability is a key principle of Foodspeed’s business practice. It is an approved supplier of the SRA has held verified 100% carbon neutral status for over five years. It also operates low emission vehicles and has full environmental audits carried out annually. Foodspeed is also accredited by the Organic food federation and actively promotes its full organic range of dairy and ingredients.