Events across the country – in partnership with local cafes, delis, farm shops and independent stores – will celebrate organic food, showing just how easy it is to make the switch. Whether you like to kickstart your day with eggs or avocados on toast, or prefer a bowl of cereal, you and your family can enjoy food produced to the highest standards which is also naturally full of flavour, works with nature and is better for animal welfare.
Appetites for organic have never been higher, with 70% of consumers saying they believe that organic food is trustworthy. In fact, an estimated £45m is spent on organic every week and sales increased to over £2.3bn in 2018. And shopping local is also proving popular, with organic sales at independent retailers growing at 6.2% (ahead of the overall market which grew by 5%), reflecting today’s more conscious consumer. There are now more and more organic options available to suit all tastes and budgets, so now is the perfect time to make a positive change.
As well as helping you enjoy mini delicious organic breakfast treats, select stores will be taking their Wake Up to Organic events to the next level, offering a range of special activities – from cooking demonstrations to the opportunity to meet local farmers and producers.
By choosing organic you can rest easy knowing your food is produced to the highest standards with a host of great benefits:
Better for nature and the planet: Organic farming works with the environment as it uses fewer pesticides. This way of farming protects and encourages wildlife while looking after the health of the soil.
Better for animal welfare. Organic means always free-range and organic standards insist that animals are given plenty of space and fresh air to thrive and grow more naturally.
Know what’s in your food. When it comes to organic, you know exactly what’s in your food. GM crops and ingredients are banned so you only get real ingredients with no artificial colours or preservatives.
Aileen Nicol, our Campaign Director at Organic UK, comments: “It couldn’t be easier to get your day off to a great start and we are delighted at how many independent stores have pledged to join us in our fourth annual event. Whether you’re already an organic shopper or you are yet to make the switch, ‘Wake Up To Organic’ is designed to spark the joy that eating organic food brings. There is now so much choice available which means that organic can be part of everyone’s everyday whilst benefitting ourselves, animals and the planet.”