IFOAM is launching its Honest Food Campaign today on World Food Day (16 October).
The aim of the campaign is to get people to eat more sustainably, to enjoy organic, seasonal, local, fairtrade and plant based food because it’s good for them, the planet and people who produce it.
Honest Food is food with nothing to hide, grown in harmony with nature, paying farmers a fair price. It is simple straight-forward food that you can trust, that’s better for you, the farmer and the planet.
The Honest Food movement is being supported by retailers, consumers and producers all over the world.
The campaign toolkit provides everything you need to run the Honest Food campaign in your own country whether it’s ready made assets or the tools you can use to create bespoke campaign materials.
To find out more and join the #EatHonest campaign, click here.