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This is the long history of failed peat reduction:
1960s The UKs peat extraction for horticulture started on a commercial scale
1970s Conservationist David Bellamy raised the issue of peat bog damage
1990 A consortium of 14 leading wildlife and archaeological conservation organisations launched the Peatlands Campaign to emphasise the damage caused by peat-based industries, and to promote the use of alternatives.
1999 The UK Biodiversity Action Plan said 90% of the UK growing-media/soil improvers market should be peat-free by 2010, but the industry failed to meet the target.
2011 A natural environment white paper proposed ending the use of peat in England in the garden and hobby market by 2020, and the commercial horticulture sector by 2030. Garden Organic launched the I Don’t Dig Peat campaign, generating significant public awareness around the issue and pushing for change. A Sustainable Growing Media Task Force was set up with a target of getting results by 2015.
2015 The target was missed.
2019 A revised deadline was created for end of this year. Garden Organic launches a second campaign in order to keep pressure on the industry.