A new consumer survey by the Organic Trade Board has found changes in attitude to organic in recent months:
Over a third of Millennials are more likely to buy organic than before Covid-19
Over two thirds of Brits don’t regularly buy organic but would consider swapping items into their shop for Organic September
Over half (51%) of Brits said organic means ‘better for environment’ to them
New survey by the Organic Trade Board reveals consumer opinion post-lockdown and reveals common myths for Organic September
Over 12 million Brits are more likely to buy organic than they were before the covid crisis, this new survey for Organic September reveals.¹
Demand for organic, post-lockdown has reached a three-year high, thanks to a growing interest in ethical food and animal welfare with sales over lockdown increasing by 18.7%, compared to non-organic sales which increased by 14.2%.²
“The organic movement helps protect our environment, our soils and our wildlife and has sustainability at its heart. Reconnecting with nature, sharing facts about organic farming, or making a small swap are all ways shoppers can get involved with this year’s Organic September campaign.”
The month-long UK-wide celebration of organic food, textiles and other products, capitalises on the desire for a green recovery from Covid-19 and calls for a sustainable, planet-centric approach to production.
Many Brits surveyed believe they get better quality when choosing organic with over a third (36%) choosing fruit and vegetables and almost 3 in 10 (28%) choosing eggs.
According to the survey the top five organic foods Brits would most like to swap in September are:
Fruit and vegetables (31%)
Meat and poultry (22%)
To celebrate Organic September, the Organic Trade Board created the UK’s first pop-up shop in a tree near an urban London farm where consumers browsed the top ten swappable items in a fun and engaging event with “Treetailers” on hand to assist.
Cristina Dimetto, General Manager of the Organic Trade Board (OTB), said: “It’s our mission to help people understand the organic link to sustainability and offer new ways for everyone to get involved, choose organic and make a difference.”
¹The survey of 2,000 people is representative of the UK population.
²Nielsen data released by the Soil Association.