de Le Cuona is a 27-year-old British brand that evolved from introducing revolutionary stonewashed linen to the industry into a globally renowned purveyor of luxury fabric for interiors using only the finest natural fibres – flax, cashmere, wool and alpaca. Founder and CEO, Bernie de Le Cuona grew up in South Africa and the natural world and the environment has always been at the heart of what she does. The soul of the company lies in the unique tactility of its textiles coupled with a deep commitment to artistry and craftsmanship.
Bernie is one of the most influential people in British Luxury (The Walpole Power List) who excel as leaders of innovation and sustainability in their sector. Always ahead of the curve, this fabric house was the first to launch 100% organic linen certified to The Global Organic Textile Standard. Pure is an industry landmark, the ultimate product that contributes to a wellness way of life through environmentally and socially responsible making.
The challenge was how to create a full range of top-quality, totally organic linen that is beneficial to health and the environment whilst giving it a high aesthetic and design value. The linen is totally pure, untouched by any chemical and yet the final fabrics are so sophisticated, created without compromise on the beauty and touch, and each with an interesting tactility.
The textile industry is a huge contributor to pollution and landfill. Only a very small amount of linen produced in the world is organic and of that a tiny percentage will be used in the interior industry. Added to that only a limited number of mills and finishers in Europe are GOTS certified. Finding GOTS certified partners from field to fabric required determination, as well as investment in time and money.
de Le Cuona and these mills are determined to raise awareness and accessibility of this organic linen making sure that the price points of this fabrics are no more than 8% higher than an equivalent product in the de Le Cuona natural fibre portfolio.
Natural anti-bacterial and hypoallergenic qualities of linen make it perfect for use in living spaces and the variety of weights and finishes means it can dress a whole interior from sheers and curtains to heavy hardwearing upholstery. It is particularly relevant for bedrooms, living spaces and areas of relaxation where we spend more time surrounded by textiles.
Pure puts sustainability and wellbeing at the top the interior agenda. With all its collections de Le Cuona is committed to sustainable ways of thinking, enabling consumers and clients to make informed choices. The company has also developed processes designed to cut down textile waste, promote a circular company and has a carbon neutral shipping promise.
de Le Cuona has showrooms in London (Pimlico Road store and Design Centre, Chelsea Harbour) and New York, and a network of elite distributors and agents worldwide. Headquarters are in Royal Windsor.